Cadbury

In 1824, John Cadbury began vending tea, coffee, and (later) chocolate at Bull Street in Birmingham in the UK and sometimes in India. The company was later known as "Cadbury Brothers Limited".It is a British confectionery and beverage company with its headquarters in London, United Kingdom, and is the world's largest confectionery manufacturer.After John Cadbury's retirement, his sons, Richard and George, opened a major new factory at Bournville, five miles south of the city. In 1893, George Cadbury bought 120 acres of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 313 cottages and houses set on 330 acres of land. As the Cadbury family were Quakers there were no Public houses in the estate;in fact, it was their Quaker beliefs that first led them to sell tea, coffee and cocoa as alternatives to alcohol.


After World War I, Cadbury Brothers Limited undertook a financial merger with J.S. Fry & Sons Limited, another chocolate manufacturer.Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969.In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business.The demerger took effect on 2 May 2008, with the drinks business becoming Dr. Pepper Snapple Group Inc. Cadbury is selling its Australian beverage unit to Asahi Breweries.


Cadbury itself and its range of confectionery products were traditionally marketed with the Cadbury name being used in the possessive case, such as Cadbury's Creme Egg. In 2003, however, a corporate rebranding saw all lines bear the non-possessive Cadbury. The company's marketing materials now explicitly avoid references to the older possessive use of the trademark in relation to individual brands and the company itself.
In 2009 Cadbury replaced some of the cocoa butter in their chocolate products with palm oil. Despite claiming this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on the label. Consumer backlash has been significant from many quarters, including environmentalists and chocolate lovers, with many consumers feeling that the company was merely seeking to improve profitability by using cheaper ingredients and reducing the weight of their chocolate bars in a disguised manner.


There used to be Cadbury shops at theme parks in the UK. These included the Cadbury Castle at Chessington World of Adventures the Cadbury Sweet Shop at Thorpe Park and the Cadbury House at Alton Towers. All three of them were taken over by Nestlé. Cadbury shops can be located at local shopping centres such as, Lowry outlet mall or Manchester's trafford centre etc.